Retail refers to the activity of selling goods or services directly to consumers or end-users. At the present, the meaning of the word retail (in English, French, Dutch, German and Spanish) refers to the sale of small quantities of items to consumers (as opposed to wholesale).

It was first recorded as a noun in 1433 with the meaning of 'a sale in small quantities' from the Middle French verb retailler meaning 'a piece cut off, shred, scrap, paring'. The word retail comes from the Old French verb tailler, meaning 'to cut off, clip, pare, divide in terms of tailoring' (c.

11.3 Statistics for national retail sales.

Once the strategic retail plan is in place, retailers devise the retail mix which includes product, price, place, promotion, personnel, and presentation. Most modern retailers typically make a variety of strategic level decisions including the type of store, the market to be served, the optimal product assortment, customer service, supporting services, and the store's overall market positioning. Retailing support services may also include the provision of credit, delivery services, advisory services, stylist services and a range of other supporting services. Digital technologies are also affecting the way that consumers pay for goods and services. In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing. Over the centuries, retail shops were transformed from little more than 'rude booths' to the sophisticated shopping malls of the modern era.

Some of the earliest retailers were itinerant peddlers. Retail markets and shops have a very ancient history, dating back to antiquity. Retailers are the final link in the supply chain from producers to consumers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. All 1800-number Accessibility Accessories Activity Monitor Adware Airdrop Airplay Airpods Alarms Alerts Android Apple Id Apple-id grocery and cosmetics store in Tangier, Morocco

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